https://www.annemacomber.com/casestudygo2 daily 0.75 2025-09-20 https://images.squarespace-cdn.com/content/v1/62b8b9d33006a46437edef8b/ac8cf471-6bac-459e-a7b1-10c0e1363b3d/Screen+Shot+2022-06-26+at+2.16.21+PM.png NFL Case Study - Prepping for Party Poopers Idea: You clean the kitchen. Prep the living room. But what about the bathroom? Time to call an audible and bring in Febreze, Mr. Clean, Bounty, and Charmin to get the most important room in your home Super Bowl ready. https://images.squarespace-cdn.com/content/v1/62b8b9d33006a46437edef8b/a47711d8-5895-43da-b0c0-463d10113596/Screen+Shot+2022-06-26+at+3.19.35+PM.png NFL Case Study - Making the Rounds at Radio Row Jared Allen, ex-defensive lineman for the Vikings, visited Radio Row for exclusive interviews. He handed out Amazon boxes filled with our favorite game day ready bathroom items: 75 foam fingers were distributed, 20 interviews conducted, and the partnership was featured in 13 national outlets. Program media also included targeted banner ads, Amazon Landing Page, branded/targeted Tweets, Influencer partnerships and Influencer Kits. https://images.squarespace-cdn.com/content/v1/62b8b9d33006a46437edef8b/0225fefc-51ac-4580-a023-c9fe53592db8/Screen+Shot+2022-06-26+at+2.14.48+PM.png NFL Case Study - Reach Beyond Bathrooms +15MM impressions, engaged +6MM consumers to date Reached 320K fans via influencers Thousands of likes & comments via influencers + athlete content +18.4M consumers engaged with Twitter post Engagement rate of 0.25% that exceeded benchmarks by 1.2x https://images.squarespace-cdn.com/content/v1/62b8b9d33006a46437edef8b/32ad72de-26c6-417e-8d96-f223d542dc55/Screen+Shot+2022-06-26+at+2.15.36+PM.png NFL Case Study - Sales Skyrocketed +22.5% National Sales on Amazon +288% Midwest Region Sales on Amazon +540% Post-Game Midwest Region Sales on Amazon 5:1 ROI Amazon Landing Page 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